Posted by: jdavis | June 16, 2008

The Innovation Roadmap

The road of innovation in whatever area of development is far, wide and diverse. Innovation accompanies the movement of life itself. As long as man continues to live and as long as man possesses the desire to improve, man will always look for the means and struggle to reach the end, even if the end arrived at is only intermediate and as long as man lives it will never be a definitive end. The end will always be the beginning of something new which will eventually inspire man to seek again for something better and new. Thus it will always be far for the search will never arrive at a single definite end.


Improvement is never solitary. Change in a particular aspect of one’s life does not necessarily mean that it is the only area improved but necessarily all other areas are also affected. One would always be mistaken if one would look at one area as always independent and detached from all other areas. There is interconnectivity hence all changes affects the entire system. In the realm of cars, there is already the move from single to system innovation. Oliver Wyman’s “Car Innovation 2015” study sees the improvement of all areas of the car – fuel efficiency, emissions, safety and security, seamless connectivity and infotainment, driving dynamics, performance, and comfort flexibility.


Since innovation covers far and wide, it is imperative that car manufacturers and innovations experts focus not only on the existing circumstances but also on the projections of the future. To think that the end users innovators will cater in the future are not yet present today and the car users served today will not anymore be the end users of tomorrow is a mistake. Saying that the customers catered with our innovations today would still be the same end users of the future is apt and precise. The needs responded to at this particular moment of time will be different in the future. Oliver Wyman has given areas of development or innovation that could be taken into consideration for the aging population. It is quite general in scope yet the direction it takes would somehow take the lead.  It is quite true that as one acquires age several of his potentialities and possibilities becomes actual and comes into play, same with the negative potentialities such as loss of strength and sharpness of memory. So for the aging population, Wyman recommended the following areas of development – ergonomically designed boarding, loading and seating solutions, visual aids for better night and rain vision, easy-to-use functions even for complicated devices, timeless design features, speed and special attention recommendation displays, side and rear-view cameras, customized mobility services.


Changes however will not only affect the end users but also the circumstances that go with them. One could expect more congestion in the streets as each one would try to improve his lot by owning a car himself. The thought of every citizen having a car will not be far with the production of low cost cars and environment friendly ones. As the congestion worsens there is the rise of all other needs. Longer hours of driving would need more comfortable and reliable cars.  Thus in addition to car air cons will be more emphasis on entertainment and information systems. Katrina Arabe in her “10 Hottest Car Technologies” speaks of the video age where car features computer-monitor-like screens that does not only pops videos but guided by the GPS also displays directions, maps and information on hotels, hospitals and restaurants. Wi-Fi connection would also satiate his need for information and connection.  This at the same time would give end users the opportunity to arrive at their destination at a much calculated time. Security demands must also be responded to by protection from outside attacks and if possible concealment from outside viewers. Automation on stop and go and accelerate and brake by wire technology gives more precision on their driving.


The road is far and wide.


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